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Vignesh Kumar
January 30, 2026
8 min read
You do not need to rebuild your website to make it fast. These changes, applied in order, will move most business websites from a 50-60 Lighthouse score to 90+.
Replace all JPEGs and PNGs with WebP or AVIF. For Next.js projects, the next/image component handles this automatically. For WordPress, the Imagify or ShortPixel plugin does the job. Impact: LCP improvement of 15 to 30%.
Most hosting providers support this via cPanel or the server config. HTTP/2 multiplexes requests and dramatically reduces round-trips on image-heavy pages.
Use Chrome DevTools Coverage tab to identify unused CSS and JavaScript. Common culprits: Google Fonts loaded synchronously, unused jQuery plugins, old analytics scripts. Fix: load fonts with display swap, defer non-critical scripts.
Cloudflare's free tier is sufficient for most Indian business websites. It handles global caching, TLS termination, image compression, and DDoS protection.
Following this checklist should get you to a 90+ Lighthouse score without touching your core codebase.